2016년 11월 12일 토요일

山櫻 (stationery maker)

山櫻 (stationery maker)

株式会社山櫻
YAMAZAKURA CO., LTD.
Logo
Kind Company
Abbreviated designation やまざくら
The head office location Japanese flag Japan
104-0041
2-4-7, Shintomi, Chuo-ku, Tokyo

The establishment 1948FebruaryThe establishment of a business1931May
Type of industry Pulp, paper
Business contents

(1) Production sale of the paper-products such as a business card, an envelope, the postcard
(2) Development and sale such as a business card, a postcard making system, the printer with the PC
(3) Service of the digital color printing by the on-demand


(4) Internet use business
Representative President-director Toyokazu Ichise
Capital 80 million yen
The number of employees 556 people
Outside link http://www.yamazakura.co.jp/
I display a template

株式会社山櫻 (やまざくら) is a Japanese paper-products maker establishing the head office in Shintomi, Chuo-ku, Tokyo.

Table of contents

Summary

  • I develop business mainly on production, sale of the overall paper-products including an envelope, the postcard including a business card and start the development and sales of the printer for exclusive use of a business card, the postcard in 1995. I go into Internet service business from 2000.
  • I receive the authorization of "the small museum" with establishment from Sumida-ku on a showroom "cherry tree terrace" in setup, 2008 of company distribution warehouse Sakura Cube (cherry tree cube) in 2005.
  • I build "the forest factory of Hachioji" in Minamino, Hachioji and, in 2009, operate.
  • I reached the establishment of a business 80th anniversary in 2011.

Brand name

Because there was the custom using the name of a tree and the flower for the brand of the mount of the business card from the Taisho era through the Showa era, the beginning of establishment of a business used a trademark called "櫻名刺本舗".

The existing company name was Japanese-style in a cherry tree on the occasion of reorganization of 1948 among other things and adopted cherry tree in the cherry tree and reason, song of "山櫻" where "I spread it, and even person とはば Asahi ににほふ 山櫻花 was known to in striped Japanese spirit independent of Chinese classics" of Norinaga Motoori.

Brand logo change

 
Design concept

It is modern and expresses the molding that I simplified in silver while making use of "櫻" of the old style and attaches "cerise" of the corporate color with a simple square.

These two concepts express brand image of "new 山櫻" stepping forward to in the next times while being based on a tradition.

Square of "the cerise"

"The vase" that "the square of the cerise" arranges 山櫻. I liken the form to "a business card" and "an envelope".

I load "a square of the cerise" with thinking, "a business card" and "the envelope" "print information there and put a thing inside and use it, and an arranged flower is the leading role, but it is a vase that show a flower more beautifully, and we want to be like such a vase for a visitor as for the vase".

The design of "the cherry tree" was used for an old emblem.

 

  • Design (the from the latter half of 20s to 2004 of the Showa era) of the letter which is powerful to a red cherry tree

 

  • Design (the 10s and early 20s of the Showa era, the Ichise store, wild cherry tree business card Ichise store era) which garnished the mark of the cherry tree with "a city" of founder Kunikazu Ichise

Character

I started TV CM in (1967) in 1967, and various CF works were brought about with the history such as a doll animation to appear of "Sakura" who similarly was born with "mountain" in 1967 whom I designed in Negishi こみち1965, an animation by the drawing. The song of the CM song is Kazuo Kumakura.

Main product

History

  • An individual founds the Ichise stores for the purpose of the sale of mounts such as a business card, a postcard, a greeting card (1931) in - Ginza (Kobikicho) in 1931.
  • I change an organization of it to - company (1948) in 1948 and assume it 株式会社山櫻名刺市瀬商店.
  • I am renamed to - 山櫻名刺株式会社 (1951) in 1951.
  • I build head office company building (1961) in - Ginza in 1961.
  • I found - Tachikawa factory (1963) in 1963 and I separate a production section from the head office and move.
  • An envelope production section is set up (1967) in 1967 by - Tachikawa factory. I start television advertising.
  • I found - Akishima factory (1972) in 1972 and move the Tachikawa factory production section. A company name is renamed by 株式会社山櫻.
  • I transfer head office company building to - Tsukiji (1974) from new construction, Ginza in 1974. I rename Akishima factory to 株式会社山櫻産業.
  • 勲五等瑞宝章 is presented with (1976) in 1976 by - founder Kunikazu Ichise, an achievement of the industrial development.
  • Envelope production capacity is reinforced (1989) in 1989 by the enlargement of - 山櫻産業 (Akishima factory) and the expansion of the facilities to make in the cooperation factory.
  • - business card, a postcard, an envelope releases a regenerated paper product (1990) in 1990. It releases a pure gold business card.
  • It releases - non-wood business card "megass" (1993) in 1993.
  • I build head office company building and transfer head office function to - Shintomi, Chuo-ku (1994) from Tsukiji in 1994. It releases non-wood business card "kenaf".
  • I start the development and sales such as - business card making system printers (1995) in 1995.
  • I carry out - founder Kunikazu Ichise death, a company funeral (1997) in 1997.
  • It releases collection of - New Year's greetings designs CD-ROM (1999) in 1999.
  • I develop the business card box with the window only for - paper (2000) in 2000. Web site establishment. I acquire the certification of ISO14001 in head office and 山櫻産業.
  • I carry out - organizational reform (2001) in 2001 and introduce new personnel system. I start Internet card tray ordering service CARD MATE Web.
  • I transfer a physical distribution base to Sengoku, Koto-ku (2002) from new establishment, Tsukiji in - distribution center 2002. Private fair holding first since the establishment of a business.
  • It releases "the thinning materials envelope" which utilized - thinning materials pulp (2003) in 2003. Design exchange Co., Ltd. and capital, a business tie-up.
  • I establish portal site "designPad®" of - design contents (2004) in 2004. It releases Echizen making pure Japanese paper order "living national treasure business card".
  • I acquire - ISO9001 (2005) in 2005 (Akishima factory). I build new distribution center "Sakura Cube" in Shinkiba, Koto-ku. In addition, I announce the new logo mark at the same time. I build the new Asakusa Branch in Imado, Taito-ku.
  • I acquire - privacy mark, the FSC forest certification (2006) in 2006. In addition, I start activity to contribute 1% of sales amount of FSC forest certification paper-products to "WWF". I hold the second private fair.
  • I build the - new Sumida Branch (2007) in Tatekawa, Sumida-ku in 2007. It releases the envelope for exclusive use of the page printer and starts contribution to "tree trainer exercise". It is business integration in 株式会社山櫻産業.
  • I establish a showroom "cherry tree terrace" (2008) in - Sumida Branch in 2008 and receive the authorization of "the small museum" from Sumida-ku. I establish Internet mail order "YAMAZAKURA net store".
  • I expand the certification range of - ISO9001 (2009) in 2009 (the head office, Sakura Cube, factory). I move "the forest factory of Hachioji" to Minamino, Hachioji from construction, Akishima. It releases "CO2-60% bag" reducing quantity of CO2 outbreak at the time of the destruction by fire 60%. I support a "business card shop" pavilion as an official supplier of Kidzania Tokyo.
  • I establish December 4 (2010) on the hill tree planting memorial day of the wild cherry tree in - every year in 2010. I start the handling of the carbon offset product.
  • It is - establishment of a business 80th anniversary (2011) for 2,011 years. I start Web card tray ordering service corezo (これっそ) for corporations. It releases "UD envelope".
  • I devise を in - new company domain "encounter ふを form" (2012) in 2012. It releases "meishi lab" brand "rinsai&kappan".
  • I start - second brand "+lab" (positive laboratory) (2013) in 2013. I renew the company building of the Yokohama branch. I start EC site "SOREAL" (it Al) for BtoB.
  • I start online print service "TSUTAFU" (ツタウ) for visitors of - individual (2015) in 2015.

Establishment

Cherry tree terrace (showroom)

It is a building having a terrace and provides a visitor and a designer, the place of the encounter with local inhabitants. I am authorized in "the museum of a business card and paper-products" of the Sumida-ku 3M motion. I can know the history and the constitution of the business card by permanent construction in "よもやまばなし". In addition, I can enjoy it, and, by three times a year of plans exhibition, the talk show about the display performs the display about "various paper-products" "a cherry tree" and "Japanese paper" other than "a business card", too.

Outside link

This article is taken from the Japanese Wikipedia 山櫻 (stationery maker)

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