Sue Sue liquor
| Kind | Company |
|---|---|
| Abbreviated designation | Sue Sue liquor |
| The head office location |  Japan〒162-0808 TokyoShinjuku-kuTenjin-cho6 |
| The establishment | 1948 |
| Type of industry | Food |
| Business contents | Alcoholic drinks with medical properties, sale of the health food |
| Outside link | http://www.tohtohshu.co.jp/ |
| The head office location | Japan 〒315-0052 2762, Shimoinayoshi, Kasumigaura-shi, Ibaraki |
|---|---|
| The establishment | October, 1969 |
| Type of industry | Food |
| Business contents | Production of an alcoholic drinks with medical properties, the health food |
| Outside link | http://www.tohtohshu.co.jp/ |
The Sue Sue liquor (とうとうしゅ) is made in Sue Sue liquor production Co., Ltd. and is an alcoholic drinks with medical properties sold in the Sue Sue liquor main office Co., Ltd. and medicinal drinks.
Table of contents
History
I began in Genroku era 3 as drugs shop in (1690), Suehirocho of Edo. I am known as a shop of "the pine mark" from a pine of the store, and, by Chinese medicine and the black firing of the mamushi, the record that it was remains for the reputation in Edo.
Release analeptic called "neo-taurine" with burr mountain Toshihisa in succession to business in (1942) in 1942 before the Pacific War, but encounter the air raid of U.S. forces; is destruction by fire in a factory. "An Oriental medicine research institute" is established for a scientific study of the mamushi liquor after the war by Taito-ku which there was of the old head office. I develop "Sue Sue liquor" by cooperation of the Furusawa brewing of Yamagata afterwards. I establish "Sue Sue liquor snake group Institute" for the purpose of (1965), an applied study of the serpentry in 1965. The research institute became "Japan Snake Inst. Foundation" in (1968) in 1968 [1]; (cf. Japan snake center). Toshikazu Mariyama of Sue Sue liquor main office's president acts as the chief director of Japan Snake Inst. (2012) as of July in 2012 [2].
Both companies of the Sue Sue liquor main office, the Sue Sue liquor production apply for Civil Rehabilitation Law application (2003) in July in 2003 [3]. Sale of "the Sue Sue liquor" at golf courses dropped from economic recession after (1991) in 1991 and, according to the analysis of Teikoku Databank, planned the market reclamation such as convenience stores, the sales promotion of the product (ginkgo tea-leafs) except "Sue Sue liquor", but it was piled up that business was broken off for the same period by the part financial institution without the measure called the sampling society by the store salesperson who carried it out increasing by sales appropriate to the personnel expenses increase, and being connected, and (2002) finally reached the Civil Rehabilitation Law application in 2002. Though I fail in the brand solicitation to a young generation, and sales decrease continued, it is concluded to be a cause of the bankruptcy that rationalization in the company was late [4].
I put a factory in Kasumigaura-shi, Ibaraki now in Shinjuku-ku, Tokyo in the head office.
I perform production, the sale of the health food other than an alcoholic drinks with medical properties by the Sue Sue liquor main office, the Sue Sue liquor production.
Ingredient
Ingredients are different with hot if sweet, but the common things are as follows.
Product
The silver mark of alcoholic beverages (medicinal drinks) handling and the shape of a coin mark have 1,000 ml and 720 ml each, and, as for the former, for liquor shops, the latter is a product for general merchandising stores mainly. (I treat both in shop (later description).) The Dell Cup (50 ml) is sweet, and hot is the subdivision quality of a silver mark, the shape of a coin mark each. マカ has 720 ml and 200 ml each. A medical [the second kind pharmaceutical products] silver mark, a shape of a coin mark are 1,000 ml, 720 ml each. The old is set only to 1,000 ml.
- There is sweet (silver mark) alcohol frequency 12% - medical use [the second kind pharmaceutical products], too
- There is bitter (shape of a coin mark) alcohol frequency 29% - medical use [the second kind pharmaceutical products], too
- 12% of sweet (マカマイルド) alcohol frequency
- 29% of hot (マカストロング) alcohol frequency
- I sell it only in hot (old) alcohol frequency 29% - Japan snake center
Sale
- Other than a liquor shop, what's called with a cup Dell Cup (50 ml) is sold at a kiosk, a golf course and a convenience store.
- I am sold in a big jar of Dell Cup (50 ml) and 720 ml in the general merchandising stores of the whole country.
- The medical use [the second kind pharmaceutical products] is sold in a drugstore, a drugstore.
- Sue Sue liquor main office online shop is "healthy living" and Sue Sue liquor main office the first floor "Sue Sue liquor shop" and can purchase both products.
- Sue Sue liquor main office online shop is "a healthy living", and the old is sold other than Japan snake center.
Allied item
- Yomeishu
- 保命酒
- マカ liquor
- Huang Ti liquor
- I acted as image character of the Sue Sue liquor in Utako Kyou, the Keisuke Otori -1970 generation.
- I appear in CM as Sue Sue liquor image character for the Antonio Inoki - Japan professional wrestling era. I supported world professional wrestling (the first generation)
- I acted as advertisement character of the Dell Cup at the Muneyuki Sato - end of 1980s.
- I acted as advertisement character of the Dell Cup at the Mitsuo Senda - end of 1990s.
Outside link
Footnote
- ^ J-GLOBAL engine information, July 19, 2012 reading.
- ^ Ministry of Education, Culture, Sports, Science and Technology: A list of jurisdiction exception civil law corporations: Study Promotion Bureau <academic institution section＞ And I read it on Sue Sue liquor main office company profile, July 19, 2012.
- ^ Teikoku Databank: A special plan: Five pages of bankruptcy pulse-taking (PDF) of the alcoholic beverages-related company, September, 2007. July 19, 2012 reading
- ^ Osamu Naito (the Teikoku Databank information bureau) "inspection why this company went bankrupt!?: sixth Co., Ltd. Sue Sue liquor group." "Modern sales" modern sales company, October 15, 2003 issue, 92 pages - 94 pages.
This article is taken from the Japanese Wikipedia Sue Sue liquor
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