Hypermarket
The hypermarket (Hypermarket) is one form of the general merchandise store of a warehouse type of the suburbs location to treat all the food, clothing and shelter, the concentration cash register method [1] and is a main force business condition of French Carrefour and a retail business condition that it is and is seen widely mainly in Europe.
Said that, in France, in the hypermarket, the supermarket assumes less than 400-2500m2 and 400m2 a mini-market more than sales floor 2,500m2 in area, and a store having a large sales floor area is in the form [2].
Summary
I lay it mainly on general food, daily necessities in the hypermarket and exhibit a wide variety of products which, in addition, included clothes, DIY article, a book, a toy in the big space using a warehouse as the same store. The customer gathers you on the shopping cart that a purchase product desired is prepared and I settle an account in the cash register that served as an exit gate and file [3]. The general merchandise store settling an account every specialized sales floor is the part which this point is big, and is different.
On one side of the introduction of such self-service, invention to establish the processing ground to be able to see, and to direct visual impact and freshness is done about the perishables such as the meat from the first in a shop by the sales floor [4]; [5].
This business condition is a store of the typical suburbs model, and the large-scale parking lot is established in the roof or the neighborhood [6] and targets a customer buying it at a time [7]. The sales floor design with the viewpoint is done in not taking much cost for the decoration of the building, and a ceiling showing it, and being easy to move with the shopping cart which is often (the state that pipes look like) [8], and the area of each floor is wide in an at most 3-story building from the first floor. In addition, the thing which there is not is used if the escalator has low grade that can just carry a shopping cart on board, and a step is to a step.
I target a customer buying it at a time whom a private brand and a no brand-name products increase it with clothing, and 15-20% of products are often sold to in most products than the sales price of other forms of stores such as supermarkets cheaply because it prevents you from writing cost for the others which utilize the mass stocking, and plan reduction in cost [9], the store decoration [10] [11].
I am said to be the business condition that is hard to be established in the circulation developed country such as Japan and the United States to compete with assortment of goods and quality, a service aspect than a household appliance general merchandising store and a specialty chain store such as SHIMAMURA, Uniqlo about the field of non-food such as others, clothing or home electric appliances said to lack, and to be hard to succeed in competitiveness in Japan or the United States [12] which a food supermarket develops as a substitute for a refrigerator for the big business condition of the commercial domain a little so as to be available, and are established in a small commercial domain for such a bulk buying [13].
The store where is in a hypermarket form Carrefour ahead of the world is well known by having opened a store [14].
Footnote, source
- ^ "warehouse type store of the suburbs location, centralization of the cash register…It is "- 白貞壬 France ESCp-EAPLECERIDICE honorary member researcher quarterly marketing journal Vol. 24 second Japan marketing association September, 2004 to I bring it in from international move process - uptake model international move of the French retail business condition that it would support the basic way of thinking of the hypermarket called "(toutsouslemimetoit) handling the product of every section under one roof" to realize the lowest margin that I utilize the advantage of the self-service sale method to the maximum and learned at the same time from the discount store and a high turnover model international move"
- It is a "market fact-finding (result) according to the item Ministry of Agriculture, Forestry and Fisheries food industry station industry cooperation section foreign countries development, export promotion room among 2007 agriculture and forestry marine products trade facilitation promotion business" which "the supermarket calls less than 400-2500m2 and 400m2 a mini-market more than sales floor 2,500m2 in area in the hypermarket." ^
- ^ "warehouse type store, centralization of the cash register…I utilize the advantage of the self-service sale method to the maximum…It is "- 白貞壬 France ESCp-EAPLECERIDICE honorary member researcher quarterly marketing journal Vol. 24 second Japan marketing association September, 2004 to I bring it in from international move process - uptake model international move model international move of the French retail business condition" "handling the product of every section under one roof"
- It is "- 白貞壬 France ESCp-EAPLECERIDICE honorary member researcher quarterly marketing journal Vol. 24 second Japan marketing association September, 2004 from "a shop to I bring it in from international move process - uptake model international move of the French retail business condition that the backyard of the meat to see was that time, big innovation of the impact" model international move" ^
- "The market method of the meeting is assumed basics mainly on five articles of freshness (fresh fish, meat, fruits and vegetables, bakery デリカ) ^…The atmosphere that process it by making workshop, processing ground open, and cook freshness (つくりだての product) of the production retail and original-related (original product of our store) "with the "visually direction" viewpoint (214) hypermarket business condition of circulation and SC, me" (1) is a website on Hideyuki Rokusha December 29, 2000
- It is "- 白貞壬 France ESCp-EAPLECERIDICE honorary member researcher quarterly marketing journal Vol. 24 second Japan marketing association September, 2004 to I bring it in from the ^ "hypermarket international move process - uptake model international move of the French retail business condition characterized by a big sales floor and parking lot, low price policy and suburbs type location" model international move"
- ^ "the hypermarket "lot intention" (large-scale unit selling) "is volume-oriented"" (huge amount of model exhibitions of the same product) "of circulation and SC, me" (1) is a website on Hideyuki Rokusha December 29, 2000
- ^ "warehouse type store…The construction expense per m2 is "- 白貞壬 France ESCp-EAPLECERIDICE honorary member researcher quarterly marketing journal Vol. 24 second Japan marketing association September, 2004 to I bring it in from a quarter international transfer of French retail business condition process - uptake type international move of the existing traditional merchant model international move", too
- "The product is low cost "French woolen stuff market working papers" Japan External Trade Organization market reclamation region August, 2004 with I am constructed low price product which kept scale merit alive as for most products with the ^ PB product which is self-developed as for the clothing, a no-brand product"
- "The large store was called "circulation factory (usineEtdistribuer)", but it meant the large quantities circulation of the self-service method that it supported mass production distance between places, and land charges decided to limit the construction expense per ,m2 to 1,000 francs equivalent to a quarter of the existing traditional merchant for 800,000 francs in the initial investment expense ^.…The small expenses structure of such a new business condition is "- 白貞壬 France ESCp-EAPLECERIDICE honorary member researcher quarterly marketing journal Vol. 24 second Japan marketing association September, 2004 to I bring it in from international move process - uptake model international move of the French retail business condition that I enabled the structure which I can sell at the price that is 15-20% cheaper than a traditional grocery store model international move"
- ^ "the hypermarket "lot intention" (large-scale unit selling) "is volume-oriented"" (huge amount of model exhibitions of the same product) "of circulation and SC, me" (1) is Hideyuki Rokusha December 29, 2000
- ^ "hypermarket USA, K mart developed an American fair Wal-Mart, and switched it, and Carrefour where went into withdrew, and ended by a temporary topic, and Daiei expanded hypermart nationwide around a Futami shop mimicking a hypermarket, but even our country completely failed from France in the United States a business condition again again afterwards in the United States.…When the food business condition as a substitute for the refrigerator is established, gather it up, and the food business condition of the buying model is hard to be formed; is website <on "- Hideyuki Rokusha December 29, 2000 to continue than - viewpoint 214 with the circulation and the viewpoint (215) hypermarket business condition of SC, me" (2)
- ^ "limitation of the assortment of goods to the new family layer is outstanding with the clothing, and there is not the thing which the class of seniors buys in the young people such as woman clothes and a lump of earth generation, and the taste is squeezed with the woman clothes, as for the variety of the assortment of goods, in original "TEX where is limited, and the child clothes are still better, but there is not a one-third as for the variety of the assortment of goods, and several percent is included in though there is space altogether as "SHIMAMURA" which made big in these days," material and the sewing are extremely permission limits…It is in Representative Director "withdrawal already learning from Carrefour which is anxious" about Kojima fashion marketing Kensuke Kojima fashion sale March, 2001 that it cannot be with the enemy of the category killer of the household appliance when HC has a large selection much more, and subsequently to buy it, and to do in GMS is convenient, and, anyway, the assortment of goods lacks in information of product explanation and the after-sale service about APRA Ian about the housewares so much Co., Ltd.
- "I opened in サント = Genevieve = デ = boa (Sainte-Geneviève-des-Bois) by a store name of Carrefour in the world's first hypermarket in 1963." am "- 白貞壬 France ESCp-EAPLECERIDICE honorary member researcher quarterly marketing journal Vol. 24 second Japan marketing association September, 2004 to I bring it in from international move process - uptake model international move model international move of the French retail business condition" ^
Outside link
This article is taken from the Japanese Wikipedia Hypermarket
This article is distributed by cc-by-sa or GFDL license in accordance with the provisions of Wikipedia.
In addition, Tranpedia is simply not responsible for any show is only by translating the writings of foreign licenses that are compatible with CC-BY-SA license information.
0 개의 댓글:
댓글 쓰기