2016년 11월 23일 수요일

New Sakae Electric industry

New Sakae Electric industry

Company new Sakae Electric industry
Kind Company
Abbreviated designation New Sakae Electric
The head office location Japanese flag Japan
〒125-0061
3-18-1, Kameari, Katsushika-ku, Tokyo
It is 1-12-11, Kameari, Katsushika-ku, Tokyo in the registration
The establishment August, 1965 (the establishment of a business: in 1959)
Type of industry Retail trade
Business contents Family Electric sale
Representative 1, Sakae, Arai
Capital 10 million yen
Sales amount 2,600 million yen (February, 2002 period)
The number of employees 60 people
Accounting period February
An Important Notice: 2003February 13、Voluntary bankruptcyApplication
I display a template

The Japanese household appliance volume sales chain which existed for company new Sakae Electric industrial (しんえいでんきさんぎょう) from 1959 to 2003. I appoint Katsuo Umino in TV CM. I applied to the Tokyo District Court for voluntary bankruptcy with a debt of approximately 1,600 million yen on February 13, 2003 and stopped business.

Table of contents

Outline

The new Sakae Electric industry is founded in 1959 and is the household appliance general merchandising store which became a corporation in August, 1965. Including the head office of Kameari, Katsushika-ku, Tokyo, I performed chain development in Chiba, Saitama around Joto district of Tokyo. An outer wall was yellow, and the head office Building was painted the yellow ground with red, and the corporate color was written by "new Sakae Electric industry" and a rubric very much at the entrance. The company name comes from Eiichi Arai of the establishment of a business president.

I am proud of the high popularity in the Kanto district in TV CM to mention later and grew up before I make a profit of 5,500 million yen in period in February, 1989, but I add it to dullness of the individual consumption when I enter in the 1990s, and sales are sluggish from intensification of the competition with other companies. I held a debt of approximately 1,600 million yen on February 13, 2003 and applied to the Tokyo District Court for voluntary bankruptcy without a burden of the borrowed money by the expansionary policy of the bubble period having been heavy, and sales for period being almost reduced to half from 2,600 million yen and the heyday in February, 2002, and being able to expect an improvement of the business though I pushed forward restructuring such as closedown or the personnel reduction of the store and stopped business.

TV CM

I televise CM where I appointed Katsuo Umino as by in a rebroadcast frame "youth hour" at 16:00 or "youth action series" [supplement 1] on daytime variety show frame and weekdays of Nippon Television mainly from the mid-1970s. Became a program sponsor in the rebroadcast frame [1]; [supplement 2]. CM of the Umino version was a strong thing of the impacts [2].

There are 3 patterns in CM,

  • Initial version
Umino is appearance in the part of one 2 of a visitor (Arai) who reads an insert handbill, and is surprised at inexpensiveness, and orders a telephone hastily saying "it is a handbill and must call it" and the salesclerk who runs around in the audio system floor of the oak shop, and proceeds to the delivery in Daihatsu high Z
  • Middle version (1979?-1990 age)
14 young person woman army corps which I unified with the T-shirt which I give it to Umino and it is the same as a hat of rubric "S" and was written down "new Sakae Electric" and vermilion in the yellow place in the yellow place, white hot pants high sox sneakers are appearances. A point "to be you you, Arai who drift from a cassette tape recorder after crossing a circle by "fight, fight, a shout of new Sakae" on a light jazz piano, and having sent "... ん and beautiful eyes a cheap rock"," that Umino takes the hat off and deeply appreciates a voice of [supplement 3] earnestly. It was photographed in Takenotsuka store [supplement 4].
  • Latter term version (the early 1990s)
CM by VCR collecting produced late in bubble economy. Umino did not appear.

Umino aimed at the comeback from disease medical treatment at the time of the CM appearance of the initial version, but I accept persuasion of President Arai and I retire myself from the entertainment world after all and find a job in the company. I appeared in CM of the middle version while I worked hard at waiting on customers as a manager of Takenotsuka store and acted as the chairmanship when the campaign of the singer was performed in Horikiri record shop.

In addition, radio CM of the phrase called "the new Sakae electric equipment which was hot now until good night because good morning" was broadcasted on the TBS radio.

Store network of the golden age

Tokyo

Chiba

Saitama

Footnote

[Help]

Supplementary

  1. As of ^, I am the "news every." copy frame.
  2. The Umino version continued broadcast at the time of the ^ "my TV diary writing of Asato Izumi" [1].
  3. A voice of ^ President Arai.
  4. It was チープ than a standard at the time made, and the picture which old-fashionedness of the fashion of the woman, fading of the film were seen in gave a rather strong impression from the broadcast start of the ^ middle version in the early 1990s after more than ten year and won cult-like popularity.

Source

  1. ^ a b "my TV diary -188 pages of Asato Izumi"
  2. It is page 127 from ^ "intention 126 of the somebody"

References

Outside link

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