OurAge

OurAge (hour Eiji) is an official site of magazine (quarterly magazine) "MyAge" (my Eiji) [¹] of Shueisha. For the woman of 40-50 generations, I offer information, service about the beauty and the health mainly.

Table of contents

Summary

I aim at the hybrid type media in conjunction with a magazine. Around an updated official site, I send 深掘 りした information to the reader with a magazine more every day. Other than contents original in the center of OurAge in a special feature, a column mainly on a theme about health and the beauty including the write-up of MyAge and the page where linked to, the seminar that hosted update 3-5 items every day.

Other than a column, I do multidirectional development such as good aging seminar and event, E commerce (OurAge store). I put the meaning called a user and the media to sympathize, and to build up and named "OurAge". In addition, I lay emphasis on Facebook as the community.

Contents

Special feature column

I divide it into eight items and update the original contents of OurAge writer and the editorial department (team "健活"), magazine MyAge and the contents that I linked to.

• "Adult beauty"
• "Body spirit"
• "Class outing Ms."
• "Healthy rice"
• "Doctor communication"
• "Every day YOJO" (good self-care)
• "Wisdom of the menopause"
• "Today's best"

Writer of the column

• Hitomi Kumasaka
• Kimidori Inoue
• Hiroko Ishii
• Izumi Shoji
• Shoko Asakura
• Ogino does not come; 恵
• Shigeko Ohara
• Bow Keta Mizuho
• Fishing with a seine Ikuko
• Mika Kitamura
• Chiaki Yoshikawa
• Naomi Imamura
• Asami Shirai
• Izumi Kusano

Good aging seminar

One or two times a month of paid seminars. "I find it one "disorder "ballet stretch others of adult" that "I learn herb and am healthy beautifully" of the woman caring by aromatherapy" of the stylish leading glass"

OurAge store

It is in "Flagshop" which is the e-commerce that Shueisha runs. In addition, professor at business design postgraduate course university, Hiroto Ehashi comments on the hybrid type media of MyAge/OurAge as follows.

"This is because the writer thinks, and constitution utilizing the characteristic that each media has well has it stolen when I may have a big impact in fusion of the future media, and, to put it simply, I pursue the depth of the theme with the magazine, and the writer arrests you when I pursue an expanse in the online media, and and this constitution may be greatly different in there being the center on the online side not a magazine" [²]

Footnote

1. "The first contents administration that online media "OurAge" supporting beautiful & spirit of the woman from Shueisha for 40-50 generations starts, and did Kao and collaboration aims at the digitally strategic reinforcement with magazine "MyAge" ^ on March 1". Shueisha press release. (March 3, 2014). http://www.dreamnews.jp/press/0000089346/ July 16, 2014 reading. 
2. ^ "New relations of a magazine and the Web, a challenge (Hiroto Ehashi) of Shueisha". AdverTimes (Yahoo! News BUSINESS). (April 4, 2014). http://newsbiz.yahoo.co.jp/detail?a=20140404-00010003-biz_advert-nb July 16, 2014 reading. 

Outside link

• Ourage (foxtail millet Eiji)
• OurAge - Facebook

It is acquired by "https://ja.wikipedia.org/w/index.php?title=OurAge&oldid=58037344"

This article is taken from the Japanese Wikipedia OurAge

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