2016년 11월 14일 월요일

いち hair

いち hair

The いち hair (いちかみ) is a brand name of the hair care brand which Kracie Home Products (old Kanebo home products) presents from September 1, 2006.

Table of contents

Summary

"Pure Waso extract" is combined with "the いち hair". The basics blackberry lily (do not combine it with Waso oil.) ・It is camellia and ingredient "ユスル" which polishes it, and comes from juice of rice, but combines the walnut with this with treatment, high penetration hair mask, Waso extract, the Waso oil. I improve "ユスル" of these by the renewal of April, 2008 as "U.S. premium EX". In addition, I increased an effect to add inositol by a renewal in August, 2010, and to evolve in "rice premium EX-II", and to prevent damage. I prescribed it and strengthened all in bus item articles, "rice premium EX-II" by a renewal of August, 2012 in "rice EX-S" and combined imported reddish rice extract or apricot oil, simple flower arrangement for a tearoom extract with the line newly in total. (I refer to a product lineup for the Waso ingredient of the combination)

The shampoo blooms with the fragrance of the wild cherry tree for three minutes, and the conditioner blooms for seven minutes, and all treatment item articles make cherry blossoms in full bloom a motif. I blend the fragrance of the apricot on the "heavy W humidity retention care" line released in August, 2012.

I prepare hair to one, and the appearance of the woman is here from a thing called the makeup to with a figure and three to two by old words with "one hair" which becomes the brand name.

In addition, there was not the "Kanebo" and current "Kracie" logo from the beginning of release, but "Kracie" logo was included taking advantage of a renewal of August, 2010 newly.

History

  • 2006
    • Of the rice which - Kanebo home products are invited to on June 13 saying "shake it" polish it, and pay the attention to a care custom of the hair of the Imperial Court woman in the Heian era using the juice; of the rice after having demonstrated that polished it, and there was an effect in juice on damage hair; is development with material "extract to shake" newly.
    • I televise - preview CM in the middle of August. The contents took technique of the teaser advertising, and, as for the bottle, it was a silhouette although I revealed it on brand name "ICHIKAMI" (いち hair) and a sale date, and the detailed design was not revealed.
    • It releases "ICHIKAMI" (いち hair) shampoo, a conditioner, the treatment which combined "the pure Waso extract" which - Kanebo home products did including "ユスルエッセンス" on September 1.
  • 2007
    • The highly-concentrated treatment "Waso extract" which they combined with communal bath adds "Waso oil", and - Kanebo home products release "pure Waso extract" on March 1.
    • I change a company name of it to - Kracie Home Products on June 1. Of a set article and shampoo, the conditioner which "Kanebo served as the advertising to Kracie" for the same period, and added mini-size of the treatment to shampoo and a conditioner repack; is limited sale by business.
    • Of the August 3 - limited sold shampoo conditioner repack it, and release business in earnest. A change at the same time minor with all products. Particularly, I change the package of the conditioner (the regular size moves a cap below as for (pump) jumbo-sized with the color of the part of the cover from black in pink with the color of the pump part from black in pink a change)
    • It releases the high-performance treatment "high penetration hair mask" which I added - hydrolysis wheat protein and cherry tree extract to on November 14 more. First in the sold treatment general to this product; repacked it, and business was set.
  • I combine - "U.S. premium EX" on April 7, 2008 and perform the first renewal. The logotype which circled "one" was abolished, and the package was changed from "ICHIKAMI" of the Romaji to the Japanese "いち hair".
  • It releases the succeeding product "high penetration eyewink dense premium mask" of - "high penetration hair mask" and "Waso moisture gel liquid cosmetics" more on August 24, 2009. Other existing products combine brown rice extract (except the Waso oil) newly, too and renew all articles.
  • August 24, 2010 - entire surface renewal. "U.S. premium EX" adds preventive hairdressing ingredient inositol and becomes "rice premium EX-II", and the cherry tree extract combines it with shampoo conditioner treatment, too. I strengthened the lineup, and the conventional "Waso extract" became "the moisture body Waso extract" and added "spissitude hair Ceram" and styling series four articles.
  • 2011
    • It releases "a shampoo & conditioner mini-set" for the carrying that I enclosed in a porch with - slide zipper on February 7 more.
    • Release additional on August 24 - "heavy Waso pack treatment" "Waso hairdressing treatment Wednesday" "くるんと accent wave Waso milk" with four articles of "the すとんとしっかり straight Waso mist."
  • It releases "the heavy W humidity retention care" that adopted "Moi strike charge prescription" as a new line of - shampoo conditioner treatment on August 24, 2012. At the same time, the existing shampoo conditioner treatment combined imported reddish rice extract and renewed it as a "smooth Mu scare" line and "high penetration "eyewink dense" premium mask" and "the denseness Waso pack treatment combined imported reddish rice extract likewise, too" and renewed it. In addition, water became hard to enter at the outside including the place where a shower hung over by having improved pump structure, and, on the occasion of this renewal, the shampoo and the jumbo size of the conditioner touched a constriction to the bottle [1]. In addition, I repacked it, and the business changed the shape and slimmed width and improved the beak [2].
  • 2013
    • It releases the treatment hair oil "pure Waso oil" which blended 100% of purity of -5 kinds of February 21 natural oil with communal bath.
    • All styling series items are renewed "Waso hairdressing treatment water "・" moisture body Waso extract "・" Waso oil" of - out bus treatment on March 4. Like an in bus hair care item, I strengthen "rice premium EX-II" (as for "the Waso oil" "rice oil") in "rice EX-S", and, "Waso hairdressing treatment water," the imported reddish rice extract is combined with the styling series "moisture body Waso extract", too. The carrying business that "the moisture body Waso extract" increased inner capacity in quantity to 100 ml from 80 ml, and usually assumed a half quantity (50 ml) of the size in addition more. It released it in "the Waso jelly which gave luster" more "with moisture". In addition, a main body image and "a refill 1.5 batch" were displayed newly to change package design for repacking it of "Waso hairdressing treatment water" and "the Waso water gathered up smoothly" on the occasion of this renewal, and to distinguish a product to repack [3].
    • High density combines simple flower arrangement for a tearoom extract with - "heavy W humidity retention care" by the "penetration W humidity retention care treatment" ratio on August 16 and adds citron extract. Furthermore, it releases "the penetration humidity retention skin massage mask" which kept unique viscosity. At the same time, give birth, and the existing "high penetration eyewink dense premium mask" combines extract and renews it and shifts to the "smooth Mu scare" line. It releases entering large-capacity 60 ml to "pure Waso oil" more.
  • 2014
    • It releases a moist type to "moisture body Waso extract" of - out bus treatment more on March 10. It releases "the disheveled hair while sleeping rectification Waso shower which is moistened, and is fragrant" and "seductive, fragrant Waso hair colon" for the styling series.
    • All articles renew - "smooth mousse care "・" penetration W humidity retention care" on August 25. I combine the Moutan Bark extract which I extracted from the skin of the root of the peony newly, and the brown rice extract strengthens prescription in "brown rice fermentation α" which I added a hydrolysis rice fermentation liquid to. At the same time, it became the sulfate-free prescription (system surfactant nonuse sulfate). I added adzuki bean extract to shampoo more and "rice EX-S" increased phytic acid and strengthened prescription. On the same day, it releases the hair treatment "sense of heat repair point of a brush care pack" of the sense of heat type.
  • 2015
    • The styling agent "Waso UV base-style milk that combines it, and treatment "Waso humidity retention オイルバーム" having a characteristic to change into an oil form (liquid form) at the moment when I stretched it out with communal bath combines Waso UV damage care ingredient "rice EX-UV" with hardening, a hand into バーム form, and gave you a UV cut function highly-concentrated on March 9 with - "pure Waso premium oil"," it is release with three articles of "the Waso UV arrangement style water". At the same time, it releases it to "Waso oil" more "with moisture", and combination (I combine it, and the brown rice extract strengthens the Moutan Bark extract in "brown rice fermentation α" "moisture body Waso extract "・" moisture body Waso extract with moisture" in addition), "the Waso cream "・" すとんとしっかり straight Waso mist "・" くるんと accent wave Waso milk to give disheveled hair while sleeping rectification Waso shower "・" luster to be moistened, and to be fragrant" combine Waso UV damage care ingredient "rice EX-UV", and "moisture body Waso extract "・" moisture body Waso extract moist "・" Waso oil" renews cuticles mousse ingredient "rice squalene" all at once.
    • Combined ざくろ extract and isoflavone component soybean extract as a new line of - shampoo conditioner treatment on July 17; release "volume care softly". In this line, release was original, and shampoo and the regular size of the conditioner were unestablished.
  • All articles renew "volume care - smooth mousse care "・" penetration W humidity retention care "・" softly" July 15, 2016. I add purple unpolished rice rice bran extract to "pure Waso extract", and it is evolved to "pure Waso premium extract". The package was renovated in a design reflecting the image of cherry blossom petals, and the pump type improved a dispenser, and it was the structure that the contents prevented from hanging down from a nozzle by the atmospheric pressure change with the bathroom dryer. In addition, I performed a change (a regular: 200mL/200g → 150mL/150g, jumbo: 530mL/530g → 480mL/480g, a refill: 360mL/360g → 340mL/340g, treatment: 200 g of → 180 g) of inner capacity and set the regular size that was unestablished at the time of the release to a shampoo conditioner of "the volume care for "refill twice newly softly" in" (680mL/680g) of the macroscale size to the refill of the shampoo conditioner of "the smooth Mu scare" belonging to cap newly each. At the same time, "the premium hair pack repair & prevention W care" that gathers it, and gets it, and combined sesame oil with one kind that is available for which line in two kinds of hair packs which there was according to a line so far is release.

Product lineup

In bus hair care

I shampoo volume care softly (340mL for the regular 150mL/ jumbo 480mL/ refilling)
Waso ingredient - purple unpolished rice rice bran, ざくろ extract, soybean extract (isoflavone component), Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily soapberry
Non-silicon sulfate-free prescription
Softly a volume care conditioner (340 g of regular 150g/ jumbo 480g/ refills)
Waso ingredient - purple unpolished rice rice bran, ざくろ extract, soybean extract (isoflavone component), Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily
Sulfate-free prescription
Softly volume care treatment (180 g)
Waso ingredient - purple unpolished rice rice bran, ざくろ extract, soybean extract (isoflavone component), Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily walnut oil
Sulfate-free prescription
Smooth mousse care shampoo (for two times of 340mL/ refills for the regular 150mL/ jumbo 480mL/ refilling 680mL)
Waso ingredient - purple unpolished rice rice bran, imported reddish rice extract Moutan Bark extract, brown rice fermentation α, rice EX-S (phytic acid combination), cherry tree extract camellia extract blackberry lily soapberry
Non-silicon sulfate-free prescription
Smooth mousse care conditioner (for two times of 340g/ refills for the regular 150g/ jumbo 480g/ refilling 680 g)
Waso ingredient - purple unpolished rice rice bran, imported reddish rice extract Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily
Sulfate-free prescription
Smooth mousse care shampoo & conditioner mini-set (40 g of shampoo 40mL/ conditioners)
Smooth mousse care treatment (180 g)
Waso ingredient - purple unpolished rice rice bran, imported reddish rice extract Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily walnut oil
Sulfate-free prescription
Sense of heat repair point of a brush care packs mousse type (150 g)
Waso ingredient - peony extract Moutan Bark extract, brown rice fermentation α, rice EX-S, imported reddish rice extract cherry tree extract camellia extract blackberry lily walnut oil
Sulfate-free prescription
Heavy W humidity retention care shampoo (340mL for the regular 150mL/ jumbo 480mL/ refilling)
Waso ingredient - purple unpolished rice rice bran, apricot oil, simple flower arrangement for a tearoom extract Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily soapberry
Non-silicon sulfate-free prescription
Heavy W humidity retention care conditioner (340 g of regular 150g/ jumbo 480g/ refills)
Waso ingredient - purple unpolished rice rice bran, apricot oil, simple flower arrangement for a tearoom extract Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily
Sulfate-free prescription
Heavy W humidity retention care shampoo & conditioner mini-set (40 g of shampoo 40mL/ conditioners)
Heavy W humidity retention care treatment (180 g)
Waso ingredient - purple unpolished rice rice bran, apricot oil, simple flower arrangement for a tearoom extract Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily walnut oil
Sulfate-free prescription
Sense of heat repair point of a brush care pack heavy humidity retention type (150 g)
Waso ingredient - peony extract Moutan Bark extract, brown rice fermentation α, rice EX-S, apricot oil, simple flower arrangement for a tearoom extract cherry tree extract camellia extract blackberry lily walnut oil
Sulfate-free prescription
Premium hair pack repair & preventive W care (180 g)
Obtain it Waso ingredient -; sesame oil, purple unpolished rice rice bran, Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily walnut oil

Treatment with communal bath

Moisture body Waso extract (100mL)
Waso ingredient - Moutan Bark extract, brown rice fermentation α, rice EX-S, imported reddish rice extract cherry tree extract camellia extract blackberry lily walnut oil sasanqua oil (ユチャ oil)
Moisture body Waso extract (with moisture) (100mL)
Waso ingredient - Moutan Bark extract, brown rice fermentation α, rice EX-S, apricot oil, simple flower arrangement for a tearoom extract cherry tree extract camellia extract blackberry lily walnut oil
Waso oil (50mL)
Waso ingredient - rice EX-S, walnut oil sasanqua oil (ユチャ oil), camellia oil
Waso oil (with moisture) (50mL)
Ingredient - rice EX-S, apricot oil, camellia extract walnut oil in Japanese dress
Waso humidity retention オイルバーム (30 g)
Waso ingredient - rice EX-S, apricot oil, tea seed oil, walnut oil camellia extract
Pure Waso oil (40mL/60mL)
Waso ingredient - rice embryo oil, rice rice bran oil, camellia oil walnut oil, sesame oil

Hairstyling agent

Disheveled hair while sleeping rectification Waso shower さらりなめらか type (375mL for the 250mL/ refilling) to be moistened, and to be fragrant
Waso ingredient - Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily, imported reddish rice extract
Type (375mL for the 250mL/ refilling) with moisture flexible moisture fragrant disheveled hair while sleeping rectification Waso shower
Waso ingredient - Moutan Bark extract, black soybean fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily, apricot oil, simple flower arrangement for a tearoom extract
Waso cream さらり light car and type (150 g) to give luster
Waso ingredient - Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily, imported reddish rice extract
Waso cream moist type (150 g) to be finished giving luster
Waso ingredient - Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily, apricot oil, simple flower arrangement for a tearoom extract
すとんとしっかり straight Waso mist (150mL)
Waso ingredient - Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily sasanqua oil (ユチャ seed oil)
くるんと accent wave Waso milk (150mL)
Waso ingredient - Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily sasanqua oil (ユチャ seed oil)
Waso UV base-style milk (80mL)
Waso ingredient - Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily sasanqua oil (ユチャ seed oil)
Waso UV arrangement-style water (200mL)
Waso ingredient - Moutan Bark extract, brown rice fermentation α, rice EX-S, cherry tree extract camellia extract blackberry lily sasanqua oil (ユチャ seed oil)
Fragrance (80 g) of the seductive, fragrant Waso hair colon cherry tree
Waso ingredient - sesame oil rice embryo oil, walnut oil sasanqua oil (ユチャ seed oil)
Fragrance (80 g) of the seductive, fragrant Waso hair colon apricot and cherry tree
Waso ingredient - apricot oil, rice embryo oil, walnut oil sasanqua oil (ユチャ seed oil)

Sale end product

  • Smooth mousse care high penetration eyewink dense premium mask
  • I massage the heavy W humidity retention care penetration humidity retention skin and wear a mask
  • Heavy Waso pack treatment
  • Waso hairdressing treatment water moisture luster water
  • Moisture body Waso extract (50mL for the carrying)
  • Waso moisture gel liquid cosmetics
  • Deep hair Ceram
  • Gently gentle wave Waso jelly
  • Softly light straight Waso jelly
  • Waso water to gather up smoothly

CM character

Present

The past

About the local limited "person campaign who is いち hair"

I perform an audition by a TV station (from a subsidiary of TV Tokyo Channel 12, Nippon Television the TV station of the following "lists of audition holding stations") and the tie-up of the district 7 area at the time of a renewal of April, 2008, and a chosen commoner appears in TV CM. This TV CM was televised in each local TV station and campaign site.

List of <audition holding station＞

I was not televised for a while, but exclusive CM was televised afterwards when "a high penetration eyewink dense premium mask" was released. In addition, I appoint CM character with a full-scale renewal after an interval of approximately three years and, according to the statement above, am continued while after that being changed.

CM song

  • Jiyo Hisaishi - Venuses (September, 2006 -)
  • The capital (June, 2007 -) of the KOBUDO - old martial arts - - wind
  • By Kumi Koda -philia, I like it and like it. (for from September, 2010 to March, 2011, I release it as both A side single person with the hole mere injury on September 22, the same year)
  • I want to meet Kumi Koda - (collecting music of album "Dejavu" released on March 2, the same year for from April, 2011 to August, 2011) and
  • ATSUSHI (EXILE) - You're my "HERO" (from September, 2011 to March, 2012)
  • ATSUSHI (EXILE) - hometown (it was unpublished at first, but, for from March, 2012 to August, 2012, releases it as digital downloading standard (delivery single music) on March 30, the same year)
  • I let you grow it, and Hata group Expo - love is a flower of Nobe (July, 2015 -)

Source

  1. | which adopted the pump which was hard to be contained of the ^ "いち hair" water Customer service | | which was improved in the voice of the visitor クラシエ - March 11, 2013 reading
  2. | which improved a shape and the beak of the pouch for the ^ "いち hair" refilling Customer service | | which was improved in the voice of the visitor クラシエ - March 11, 2013 reading
  3. ^ | which improved the design of refillable pouches such as the "いち hair" treatment to repack it, and to prevent a mistake Customer service | | which was improved in the voice of the visitor クラシエ - March 11, 2013 reading

Outside link

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