Food photography
Food photography (Food photography) is a commercial photograph of the food. The photograph is photographed for the purpose of drawing charm of the food and is used in the advertisement including packing and a menu, the cookbook. Food photography is usually produced by the teams such as an art director and a photographer, a food stylist, a prop stylist and those assistants [1].
Table of contents
Trendy change
Composition to see from the viewpoint of the person who the food photography hardened on the table for a long time and was located, and ate tended that there was many it [2]. I came to separate each other evenly on the plate so that I saw stylists very well with food from the top [3].
It was prevalent to photograph with many props from a lower angle [2] and was connected by the romantic illumination in a word "food pornography" later. The fashion of the food photography in the recent West is to be simple, and to show food more neatly. Therefore it became a few props and focus of the picking out, form called the extreme close-up [2]. This goes to let interest go down for a dish. For example, the height of the tableware tends to rise, and it is piled up well, and they are photographed from a close angle [3].
Food stylist
A role of the food stylist is to show food in a photograph attractively. Stylists spend time and an effort, and they arrange a method to show in form unlike the method that a cook and a chef show food more attractively. In it, I need not only the appearance but also the knowledge to let you recognize taste and a fragrance using tableware from a two-dimensional photograph.
Preparations
The process of the food photography begins with food and the purchase of raw materials. Because it is difficult only with food to get the visual effect, I need plural spares and examination items. They receive this result, and food and the purchase of raw materials are processes to take time very much [4]. The most beautiful thing is chosen among the tools which he/she purchased and is shown to be "hero" (tool playing a key role in a photograph) [5]. It is founded during during preparations or the test shot I substitute, and to use cardboards well [6].
The real photography is carried out under the controlled illumination and natural light in a studio [7]. It is prepared carefully that light and the setting of the background see food attractively and do not disappear. A thing is chosen that the color of the cloth for scenery sees food effectively and assists for illumination [8]. I usually mark it to have possibilities to make up by the dangerous method that cannot eat food to discard it later [9].
Technical of the Ford photography
The food stylist uses many techniques to show food as possible attractively. For example, it is as follows.
- I put a nebulizer and chemicals emitting smoke together and produce steam
- I spray water or corn syrup for food and make food look fresh
- I mix solid shortening and corn syrup, granulated sugar and cook the ice cream which seems to melt
- I do meat baked using a liquid using meat juices in a thing and the bakery which I reach puberty and did like brown more
- I use heavy cream in substitution for milk to prevent that cornflakes get wet immediately
- I blanch more than time to cook vegetables it and light those green
- I weaken a drink with water and sparkle a drink using light
Cold drink
I may spray it to make the dew condensation that the cold solid surface can do after having protected a frozen point with paper and masking tape [10]. Clearer dew condensation is made by spraying corn syrup and glycerin for glass [11].
Even if the ice cube used by photography was photographed under the warm studio illumination because I am made with acrylic acid resin, I do not melt [12]. The superficial bubble of the drink is made by including the mixture of a drink and the detergent [13]. I may act as a substitute for milk which white adhesive pours into coffee and the tea [14].
Salad
The salad of the food photography is made to show form and a color more attractively. Salad on the bowls is usually made with a smaller ball to make a look better more [15]. The vegetables for the salad show it by ranking cold water before serving it to be fresh, and to be crunchy [16]. The salad dressing does not normally use it and sprinkles herb and spice on salad and I add oil and may paint with a brush [17].
Because the fruit salad has a short time when fruit can keep freshness, it takes effort particularly [18]. As for the salad, only the outside is made, but the inside may be satisfied by mashed potato and other mixtures [19]. Dark dressing is usually photographed in the state that became sparse with a brush [20].
A hamburger and sandwich
The photography of the hamburger takes effort that vans become dented immediately and lose the eyesight attractively [21]. The ingredient materials of the hamburger are kept with a toothpick by the suitable state, and, as for the contents of the tomato, others are removed with juice to avoid discoloring it [22]. As for the meat, only the surface is cooked, and change color with a coloring agent to show it more deliciously, and the edge is done [23]. The edge of cheese slice may paint with a home cleaner to show it to melt more [24]. The seasoning such as the mayonnaise is painted with with a bottle for the outside outward [25].
The sandwich is photographed in a technique similar to a hamburger. The wet towel paper is used to prevent bread from drying. When they make half sandwiches, bread and the ingredient materials are collected after they were sliced individually [26].
True of the advertisement
Food photography of the advertisements usually becomes a target of the inquiry of the public [27]. By the advertisement of the fast food, I may often exaggerate charm and size [28].
Footnote
- ^ Manna/Moss, Chapter 4.
- ^ a b c Manna/Moss, Introduction.
- ^ a b Manna/Boss, Chapter 4, section "Food-Styling Trends"
- ^ Bellingham/Bybee, 6.
- ^ Bellingham/Bybee, 8.
- ^ Bellingham/Bybee, 4.
- ^ Yi Chen (May 11, 2010). It is photoble.com. "10 Food Photography Tips to Make It Look Tasty" April 16, 2013 reading.
- ^ Bellingham/Bybee, 18.
- ^ Bellingham/Bybee, 3 and 11.
- ^ Bellingham/Bybee, 29.
- ^ Bellingham/Bybee, 33.
- ^ Bellingham/Bybee, 36.
- ^ Bellingham/Bybee, 41.
- ^ Bellingham/Bybee, 42.
- ^ Bellingham/Bybee, 60.
- ^ Bellingham/Bybee, 61.
- ^ Bellingham/Bybee, 62.
- ^ Bellingham/Bybee, 65.
- ^ Bellingham/Bybee, 68.
- ^ Bellingham/Bybee, 69.
- ^ Bellingham/Bybee, 88.
- ^ Bellingham/Bybee, 93.
- ^ Bellingham/Bybee, 93.
- ^ Bellingham/Bybee, 98.
- ^ Bellingham/Bybee, 100.
- ^ Bellingham/Bybee, 108.
- ^ Bhasin, Kim (January 10, 2012). It is businessinsider.com. "Look At The Shocking Difference Between Fast Food Ads And Real Menu Items" April 16, 2013 reading.
- ^ D., Dario. "Ads vs. Reality – It is alphaila.com. Fast Food " April 16, 2013 reading.
References
- Bellingham, Linda; Bybee, Jean Ann (2008). Food styling for photographers: a guide to creating your own appetizing art. Oxford: Focal Press. ISBN 978-0-240-81006-5.
- Manna, Lou; Moss, Bill (2005). Digital Food Photography. Course Technology. ISBN 1-59200-820-8.
- McAlpine, Margaret (2005-07). Working in the Food Industry. Gareth Stevens. pp. 36–43. ISBN 978-0-8368-4776-.
- Fast Food: Ads vs. Reality - Alphaila.com
This article is taken from the Japanese Wikipedia Food photography
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