Well, let's go Kyoto.

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Well, let's go Kyoto. (let's go そうだきょうと) is the campaign that Central Japan Railway Company (Central Japan Railway) carries out from 1993. I make full use of a picture and a catch copy and introduce scenery of Kyoto from metropolitan area and the central part area to Kyoto to invite a tourist [¹].

Table of contents

Summary

This campaign in 1993 flat; was started in form to cheap-based capital 1200 commemorative project [¹]. The creative director at the time was Hiroshi Sasaki and dealt with the production of the advertisement of this campaign afterward for ten years [²]. In addition, as for the catch copy used in a campaign from the beginning of start, Katsuji Takasaki is in charge of the photography of the sightseeing spot to take away by Emi Ota, a campaign each.

A lot of tourists flock to the Buddhist temple and Shinto shrine taken away by this campaign, and the influence is big [³].

TV CM

The picture which photographed a sightseeing spot of Kyoto drifts while the narration by Kyozo Nagatsuka spreads in TV CM of this campaign [⁴]. In addition, "my favorite" is used for BGM of CM [⁴], and melody is changed to an atmosphere of CM [⁵].

I reached the idea to make "a world's best picture postcard" without letting a talent appear in CM following the fact that it was told that "the picture postcard is enough because it was Kyoto" according to Sasaki who acted as the creative director of this campaign by a client [⁶].

I it in a receiving a prize career

• 2009 - Kyoto creator Prize (service, environmental section) [¹]

Allied item

• To the capital of the Kyoto heart
• Kahori of the capital
• Central Japan Railway express card

Source

[Help]

1. ^ ^{a b c} "Conventional prize winner, award ceremony 2009". Kyoto brand promotion communication meeting official site. June 11, 2016 reading.
2. ^ "Hiroshi Sasaki-2-interesting advertisement." SHARE SMILE official site. J-WAVE (November 10, 2009). June 11, 2016 reading.
3. "I exceed the frame of the presence hotel of the giant, and ^ investigates a plan". Kyoto Shimbun (November 24, 2006). June 11, 2016 reading.
4. ^ ^{a b} ""Let's go そうだ Kyoto"; "extra edition CM" of the version is broadcast decision in the spring of 2015". ORICON STYLE. Oricon (February 2, 2015). June 11, 2016 reading.
5. I want to go to Kyoto when I hear it ^ "…It is zakzak. secret "of that CM music Sankei Shimbun (November 21, 2006). June 11, 2016 reading.
6. ^ "First-class professional words [3] that "you who change the person turn" into". PRESIDENT Online. PRESIDENT (December 23, 2013). June 11, 2016 reading.

Outside link

• Official web site

"Let's follow it https://ja.wikipedia.org/w/index.php?title= そうだ _ Kyoto; is the acquisition from &oldid=60046041"

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