Sun go camera

The household appliance general merchandising store mainly on the camera that the sun go camera ever existed at 1-21-1, Higashiikebukuro, Toshima-ku, Tokyo [¹]. I was established as a camera business section of Yongfeng company Co., Ltd. in 1981 [²]. I am transcribed into 35 (SUNGO) cameras (the reading agrees).

I hold a store to 60 ways of sunshine of the Ikebukuro Station east exit and opening of a store of 1981 is original and broadcasts CM where I appointed George Tokoro as. In CM that was conscious of rival SAKURAYA and Yodobashi Camera that the cherry tree of the set broke it after George Tokoro dressed like a formidable man, and a bridge was broken, a substitute song of "song (I change "the ranch to the green" later) of the woodsman" was used for CM song [³]. Similarly I developed BIC CAMERA and a cherry tree and competition to have a store in Higashiikebukuro, and, at the time of the 1980s, there was reputation as I was not defeated by a rival shop on the price side. I started the reconstruction work of the store building in order to do it in the composition building which I matched with an adjacent system shop at the end of 1980s [⁴].

In 1991, it is reopened as technical center sun go (TECH35). I feature the theme of "the space that is comfortable for a woman customer" and appoint Shohei Hino as image character. Using the sales floor area that increased to double before the reconstruction, I did voice credit and the calling with the sales floor which abolished it, and could do shopping relaxedly [⁵]. However, I remarkably closed a shop soon, and, in addition to the change of the flow of the visitor by the long-term suspension of business, losing visitors discontinued their business by having left price competition.

A branch [⁶] does Ikebukuro GIGO, and Sega Enterprises reaches the store trace at the present in 1993. In addition, a name remains as building in itself "technical center sun go building".

Image character

• George Tokoro - sun go camera

  In addition, George Tokoro appears in CM of the competitor later.

• Shohei Hino - technical center sun go

  "I'm sorry," I begin to sing image-song, and a message for the long-term suspension of business is put.

Footnote

[Help]

1. News agency administrative ^ "broadcast review February, 1984 issue" a broadcast review round-table conference, table IV.
2. "Mini-laboratory made in ^ kiss company of Buddha, introduction store opening - - first shop Tokyo, Ikebukuro." Nikkei industry newspaper (Nihon Keizai Shimbun, Inc.): p. 9. (February 9, 1984) 
3. When George Tokoro did a guest-shot (for January 29, 1989 broadcast) in the TV detective corps, I was introduced this CM that was ^.
4. The ^ "Tokyo, sun go camera, a commercial building of Ikebukuro entering including rebuilding - - restaurant." Nikkei circulation newspaper (Nihon Keizai Shimbun, Inc.): p. 14. (July 17, 1986) 
5. ^ "Tokyo, Ikebukuro new camera war, "it is deep-discount" service - - market maturization to compete complete change." Nikkei circulation newspaper (Nihon Keizai Shimbun, Inc.): p. 7. (April 9, 1991) 
6. ^ "is largest in large-scale game shop, SEGA, downtown in Ikebukuro". The Nihon Keizai Shimbun (Nihon Keizai Shimbun, Inc.): p. 15. (July 13, 1993) 

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