White goods
The white goods (it is a fellow or does not appear) are the common names of home electric appliances related to general life deeply. I am said to be a life household appliance (not over whether result wins) and the housework household appliance (it is a rudder or does not appear). I am said to be because the color of the housing was white with the white goods.
Table of contents
Summary
It is the home electric appliance which and the white goods reduce labor of the domestic housework to a master or is indispensable to life. The spread advances rapidly from the rapid economic growth period in Japan and becomes that I am seen universally at almost all standard home.
Home electric appliances for the kitchen used as for the home electric appliances classified in this by the cooking such as a rice cooker, the refrigerator and a washing machine the 1980s microwave oven come to include the home electric appliances such as the air-conditioner. The origin of the name is said to be because the color of the housing (decoration, the outside., in other words, an appearance) was white. I am told that a feeling of cleanliness was easy to create this color, but in late years may not do a necessarily white color. On the contrary, there are a lot of models that white is not performed a lineup of.
Because I include a vacuum cleaner and a lighting equipment, air conditioning, an air-conditioning apparatus, health, a beauty appliance more when I say a life household appliance, and these move with electricity, I come under a serious influence when the feeding trouble such as the blackout occurs.
Because there are many apparatuses which development competition reaches the terminus ad quem, and greeted opportune time for the product, there are many electronics manufacturers which recruit you by OEM production from the Japan foreign territory in Japan. These are household appliance general merchandising stores, but constant demand is always seen, and the tendency that is thin for both the maker and the store is seen in the taste that there is the problem of the commoditizing although various products line up from a cheap thing to an expensive product and maintains a market, and there is the case withdrawing in the case of the product that dullness continues.
I die, and it is a source, but because a deep-rooted replacement demand exists, I line up in the store as a basic product in the electric appliance shop, and there remain the new feature, the possibility called the re-reclamation of the market by the added value such as energy saving specifications the new materials which are not seen in injection and before of the design household appliance to a product on one of a differentiation strategy again, too.
Household appliance major Sony which made one angle was past, and I had sold it, and I wanted to develop the public household appliances such as an electromagnetic cooker, a shaver, the air-conditioner by the about 1950s and a brand name of "Sonett" from 1977 through 1987, and [1] withdrew the production of white goods without sales showing it. In addition, the Sony energy technical center (existing Sony Energy Devices) of group businesses has released electronic electric toothbrush "Heidi" with Sony brand by other companies joint plan in the 1990s.
In addition, in Panasonic (old Matsushita Electric Industrial), I unified the white goods of Japan with "Panasonic" (Panasonic) brand on after October 1, 2008 when (the products for Japanese foreign territories have been unified in Panasonic) which used "National" (National) brand only to white goods in Japan until June, 2008 changed a company name of it to Panasonic. The new product announced after July of the year starts the use of the Panasonic brand ahead of schedule. I give priority to CM of white goods after a company name change sequentially in the Panasonic drama theater and broadcast it.
The spread and maturity
Most of these white goods which are said to three kinds of sacred treasures in Japan for the rapid economic growth period, and continued inducing the purchasing will of the public layer settle in the life of each home now. It is approximately in a saturated state in the domestic market as of that purpose. These products spread before and after World War II in Europe and America.
It was old, and it was repaired by the simple structure, and the market of the reuse was seen because it was hard to be broken. However, the remarkable rise of the repair, the spread of low-priced products by the production base out of Japan, the style "that, besides, I traded in from accident restraint after the product liability law enforcement if broken" generalized it in Japan from the about 1990s. In addition, the styles that "I borrow without buying it" are spreading from about 2009 [2].
By the maturity of the product, there was the maker which plans differentiation by multi-functionalizing it by not being able to appeal to consumers for the novelty on the function side, but the product which in late years declared low environment load at the time of low power consumption and the disposal by the surge of the ecology boom comes to be seen. When depletion of the ozone layer with Freon comes to be known as a social problem as for the refrigerator in particular generally, the product using the refrigerant except Freon comes to attract attention.
The white goods greeted the maturity period of the market in Japan, but there is the country which is still spreading in the Asian countries. The Japanese rice cookers are popular with the foreign workers who come to Japan for working away from home. The bad reputation is only seen a little in the area using indica because the rice cooker made in these Japan is designed to cook Japonica rice. The simple model such as the electric timer type rice cooker which I do not use the microcomputer which became rare for appears in Japan of the local production in these countries.
Relative position drop
The spread of white goods reduced housework work dramatically. There was the contribution, too, and spare time of the life increased. The washing machine and the refrigerator were called a black and white television and the sacred treasures of three kinds of laying upons from the late 1950s.
When entertainment came to be demanded on life, expenditure for the entertainment increased, and the spread of household appliances of the entertainment use advanced with the household appliance. These are called an entertainment household appliance. The entertainment household appliance may be called a black ore household appliance in contrast to white goods. It began to a radio, and a PC, the spread of DVD players advanced in a CD Player, a big-screen TV, the 2000s in a black and white television of the 1960s, a color television, a stereo of the 1970s, a home-use game console, VCR, the 1990s of the 1980s.
The white goods product becomes the thing which is indispensable to modern Japanese life, and substitution is mainstream, and, as for the buyer, it is a tendency not to regard as important in consumption activity too much (not particular) not the therefore new spread. As for the ratio that white goods account for in a household appliance, white goods fall down to the ratio among all in-home electric appliances while expenditure to the whole entertainment expense including the entertainment household appliance increases. Other family budget is given priority to, and the amount of money assigned to the white goods purchase among the whole family budget relatively falls. The tendency "that what product it is if even a basic function is sufficient does not matter" to tends to become observableness, and, in such a trend, the consumers have so-called commoditizing in the white goods whole.
It is in a situation that it is hard to perform that the maker solicits added value and earns sale profit per one. The differentiation to the high-quality type and low-priced spread type of the value-added solicitation type that it is easy to buy is seen, but the mainstream becomes the spread type. The unification of the home APRA Ian's maker advanced globally across a country from the 1960s.
I may be used for the metaphor expression of "the thing with no personality without the fun" like CM [3] of Volkswagen for Japan and direction [4] in the top gear by these process.
Home APRA Ian's
I call it Home appliance (home APRA Ian's) referring to a housework tool belonging to white goods in English. The range that the home APRA Ian's shows includes the housework tool using the energy except the electricity. Even if it is a product included in the home APRA Ian's, there is the thing which does not become the white goods, but there is not the reverse. The idea like white goods for the home APRA Ian's is expressed as white home appliance (white goods home APRA Ian's) and white goods, but includes the thing which does not assume electricity power source.
Footnote
- Cf. ^: "Sony Chronicle 2006" (Sony-style Japan)
- A national lease house newspaper weekly on ^ February 23, 2009 on a date, the March 18, 2009 date Nihon Keizai Shimbun, April 28, 2009 publication TOKYO ★ one week April, 2009 issue, equation "latest rental circumstances" of June 15, 2009 broadcast TBS news bird doctor moon tail, the earth
- ^ シャラン / golf two-run homer. Father (Akiyuki Tsuchida) of a certain family is living; "recent minivan ってさー, design or function are a household appliance-like…There is a cut called ".
- I take the car which I made with an abolished household appliance as irony for the Korean car to introduce a refrigerator displayed beside ^ Toyota Corolla to as Corolla
Allied item
This article is taken from the Japanese Wikipedia White goods
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