Novelty
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The novelty (novelty item) refers to "a rare phenomenon and thing" in the original meaning, but in late years points to "the souvenir that a company puts those names for the purpose of the advertising of the company and the product and distributes free". The advertisement through the medium of the novelty is called the スペシャリティ advertisement (special advertisement) and is distinguished from the premium (premium). In addition, like "novelty ice," there is the use used in the meaning called "an inexpensive article".
Novelty for the purpose of the advertising
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When consumers purchase a product, the novelty for the purpose of the advertisement is given. The article has much daily necessity which the brand name of a company and the product entered, and forms including the accessory such as the mobile strap and key ring or a calendar and the mouse pad are various. These are performed as part of sales promotion and are intended to have you feel the existence of a company and the product for consumers close.
Of number of the distribution and, besides, originally number of the production the thing which is few limited articles may begin it from product development only for it in a lot of. In addition, I may be distributed as a reward product of the cooperation to contribution and program collecting in the TV radio programs, and a lot of examples selling it in a stand or the tie-up shop of an event and the broadcasting station in these days may attract attention as an income except the programs of the broadcasting station.
I it as a collector's item
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These articles distributed attachment by a campaign and an event win popularity as a collector's item to some connoisseurs mainly to point to the article of the kind custom-ordered as an original by the manufacturer. Originally an acquisition course is special, and there may be a premium (special value) from the side that collection has difficult because I am not supplied for a product.
I hang a neck of the Pepsi Cola which created "Zippo of the brand logo oil writer containing it that is produced for a limited number in commemoration of basic brand release ○ anniversary of the cigarette, and was presented by a user campaign" and bottled cap booms as an example, and there are novelties. (→ Zippo # history) that there are still a variety of products by the strategy as the novelty titled "ヴェスト pocket contact" from the beginning of company in Zippo.
The example that popularity was overheated elsewhere includes game software for the consumer game console of about 1994. It was prevalent to provide the game software that completely planned it for an original as company novelty goods, and was produced and the game software of the special version of the commercial article, and a food company such as Ajinomoto and Nissin Food Products presented a game cartridge for Super Nintendo. To Super Nintendo have been highly concerned, and is said that recorded a premium price about tens of thousands of yen in a used market in the golden age. In addition, if the soft "UFO mask shop Kiso van" of Nissin Food Products was for a present later, a different trade book was released, and a used goods price slumped.
Allied item
- Prize
- Sales promotion product (added value to increase sales)
- Sample (special package to have you use the product)
- Store promotion
This article is taken from the Japanese Wikipedia Novelty
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