Gatorade
| Kind | Sports drinks |
|---|---|
| Manufacturer | Quaker Oats Company PepsiCo Suntoryfoods（JapanChisel) |
| Origin country |  The United States of America |
| Beginning to sell | 1965 |
Cooling drinks that stalk Lee station wagon camping company of the United States (now a subsidiary of PepsiCo) produces Gatorade (Gatorade) and sells. I am known as existence of the pioneers of sports drinks. Suntoryfoods entered into licensing agreement in Japan until 2015 and performed production, sale.
I am not produced in the country, but it is drunk habitually in higher than of the world in 70 countries and is the world top share of sports drinks now now for 2,010 years.
Table of contents
History
Gatorade was developed for American football team "Florida ゲーターズ" (Florida Gators) of the Florida University in 1965 by Dr. medicine, physiologist Robert Cade of university studies. The name Gatorade is a team name and a compound of "aide" (ade: the will of the drink such as lemonade (lemonade)). ゲーターズ had begun to use Gatorade formally in 1967, but gave remarkable results to go into the Orange Bowl for the first time, and to win to the age.
The Dr. Cade was going to transfer the right about this drink to the Florida University, but the production right was transferred in 1968 by stalk Lee station wagon camping company because the university side did not accept it. The company was purchased by Quaker Oats Company, but becomes the brand affiliated with PepsiCo now afterwards because Quaker Oats was purchased in December, 2000 by PepsiCo.
Over the right about the manufacturing method of Gatorade, I got up until a trial between Dr. Cade, stalk Lee station wagon camping company and Florida University, but this dispute solves it in 1973, and thereafter the Florida University receives a royalty more than 150 million dollars for a total.
History in Japan
Taisho Pharmaceutical introduces it in Japan in April, 1970 and starts sale. The original product was a thing with 250 milliliters of glass bottles using the screw cap and a powdery type. But Taisho Pharmaceutical withdraws in only one year. Japanese isotonic acquired the dealership, but I fell into financial difficulties, and スポットビルト (Asia) (existing GreenT) where I imported スポットビルト and サッカニーシューズ into absorbed isotonic in those days, and the sale was continued afterwards.
スポットビルト (GreenT) entered into licensing agreement with American ストッコリーバーンキャンプ company some other time and got explosive popularity because a user infiltrated powder-style to dissolve it, and to drink into water using sports outfitter route to be good at. Various novelty goods became ファション of the primary and secondary student including a squeezebottle (water bottle) and built up sports drink market monopolistically. However, the opinion with the American side in hope of further expansion did not match, and the commercial rights moved to Snow Brand Food → Snow Brand Mild Products (existing Megmilk Snow Brand), but a can and a bottle were containing it, and distribution cost suffered for having changed a product and has been going to have a hard fight. Besides, the leading role of the market moved to ポカリ when ポカリスエット which Otsuka Pharmaceutical released to pursue and make further attacks on it came up in a market. They cooperated with Pokka (existing: Pokka Sapporo food & beverage) in 1998 in order to break a difficult situation, and even a vending machine net of Pokka came to be sold, but the outcome, the sale reduced it to a rival called the Aquarius of Coca-Cola (Japan).
After having become 事実上終売, the acquisition [1] did master franchising right (the marketing and production sale representative law of nature right) in Japan from PepsiCo, Inc. in January, 2004, and, as for the release from Snow Brand, Suntory (existing Suntory Holdings) which wanted a strong brand in the field of sports drinks reopened release as "Gatorade extra" under the influence of the Snow Brand mass food poisoning case that occurred in 2000 afresh in March of the year. It was 2 size of 500 ml of plastic bottles (wide-mouthed cap adoption) and 2L plastic bottle at first, but I add 900 ml of plastic bottles of the middle size in form in response to the request of sports user and the young group in June of the year and add powder for 1L in response to a voice to expect sale from the beginning of release in March, 2005. I renew a bottle product in May of the year. I made aftertaste better more and increased the vitamin B complex which supported energy metabolism in quantity.
I change the brand name to "Gatorade" by a renewal of March, 2006. I switched to the package of the blue basic tone and 500 ml of plastic bottles increased 25 ml and became 525 ml. In addition, I introduced "a finger spot bottle" into a 2L plastic bottle from April of the year. I combine iron (Fe) by the renewal of May, 2007 newly. 500 ml of plastic bottles which returned capacity adopt "the tornado speed bottle" of the new fashion form. 900 ml of plastic bottles improved capacity and became 1L.
It releases "the Gatorade fitness water" which changed "Propel" (プロペル) released as a series product in the United States in July, 2007 to the taste for Japan. I combined vitamin B6, niacin calcium and realized calorie zero.
I improve sweetness in taste clearer than a weight by the renewal of April, 2008 by using Maruto dextrin and change my name from a brand name to "Gatorade triple charge". I abolished a 1L plastic bottle by a renewal.
I advocate the concept of "energy in sports drinks" by the renewal of May, 2009 and I correct a brand name to "Gatorade" and renovate it entirely. I combine glutaminic acid with plural carbohydrates and reduce sweetness. I changed the liquid color from the past colorlessness to the orange. I return with the liquid color in original colorlessness by the renewal of April, 2010 and renew a package. In addition, I assumed the size lineup of the bottle type only 500 ml of plastic bottles and renewed powder for 1L after an interval of two years. I improved it in clearer taste by the renewal of April, 2011 (in addition, it releases the powder for 1L under the influence of the Great East Japan Earthquake in May of the year of the delay for approximately one month from an original plan).
I supplied energy with time lag by "the hybrid energy" that combined a different energy source in replacing it with the "Gatorade" bottle type in May, 2012 and released the sports drinks "Gatorade orchid" for the person who ran whom four kinds of minerals lost by sweat combined.
I renew "Gatorade orchid" in May, 2013. I changed the package design from the conventional lime green basic tone to the blue basic tone and changed the bottle shape.
In 2015, license production by Suntory was finished.
Gatorade shower
In the American football world including NFL, an act to originally throw out the contents of the tank of sports drinks put for the hydration of the player in the overhead of the head coach of the team, and to celebrate championship is performed widely in the turning points such as league championships and calls this with popular name "Gatorade shower" (Gatorade Shower). The contents of the tank may not be Gatorade, but I add it to spreading so that it may be said that Gatorade is the pronoun of sports drinks in the United States, and this name settles in the official drink that Gatorade is playing a game particularly in NFL because I am appointed [2].
Even in such a case, as for the play-off and the Super Bowl of NFL, the Gatorade shower receives (besides, the ice is in the tank, too) that it is not unusual for temperature to become the zero depending on the site approximately without exception to be performed from January through February. By the way, I often call Gatorade shower "a sports drinks shower" because a brand name is not usable in the NFL broadcast of NHK.
In late years I showed an expanse in the basketball world, and wrote the sports drinks of the tank in the dock reverse of the head coach by the end game of the game that pole Pearce who was an ace of Boston Celtics decided championship in the NBA in a 2007-2008 season, and the shirt of the reverse was dyed in pink. But American football world does not colonize because cleaning work after having thrown out a drink has a problem becoming large-scale in the case of Inside Sports by all means.
In addition, I may perform even a professional baseball game in Japan at the time of winning in the bottom of the ninth inning in MLB, late years (but because the United States is not major, Gatorade does not often say "Gatorade shower" in Japan and rarely hangs every tank again in NPB and mostly often hangs the water of 500 ml of plastic bottles). The state of "the Gatorade shower" in MLB was broadcasted in "news (J SPORTS) to like baseball", but put the narration then saying "I might say a sports drinks shower, but am Gatorade shower definitely" (irony to not being able to use the brand name like the said article in NHK).
Elvis Presley
Elvis Presley drank willingly. Because I performed a live mainly in dry areas of Las Vegas in the 1970s, I drank it willingly to prevent that it was in so-called "Las Vegas throat". Elvis told, "it was Gatorade, and, in other words, this is a drink for the crocodiles." ('gator).
Footnote
- ^ "Gatorade extra" new sale - Suntory Ltd. news release January 20, 2004 (May 8, 2012 reading)
- ^ NFL and PepsiCo are September 15 for large size sponsor contract - tv asahi america .2011 years
Allied item
- It is a TV drama of the -1998 year for you who are lonely. Sale and a poster are put on the convenience store becoming the stage of the story as a product, and the scene that a character drinks comes out.
Outside link
- Official site - way back machine (for a June 23, 2015 archive) (Japanese)
- Official site (English)
This article is taken from the Japanese Wikipedia Gatorade
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