Echo postcard
The echo postcard is kind of the postcard (government-printed postcard) which a Japanese postal company publishes.
Table of contents
Summary
As for the echo postcard, a place of 52 yen is sold to the advertisement that the sponsor (advertiser) provides partly (less than a one-third) of the lower part space of the government-printed postcard for one piece of 47 yen that deducted for 5 yen by placing an advertisement expectation, sale price one piece of the normal government-printed postcard. In addition, the "green echo" postcard that a donation (3 yen) for global environment maintenance is added to on "an echo postcard" (47 yen) may be released.
Because implication and a sale price that the content of the advertisement reaches the user (consignor, guard) both sides like "an echo" (echo) are 5 yen cheap for a name, the implication of "economy" (superior in economy) is put, too.
The issue of real echo postcard is decided to undergo a sponsor, and it becomes after, and it becomes often out of stock, and there is the fault that I may not purchase like a normal government-printed postcard anytime at a post office on the day on a sale date because a thing and the sale price that an area and amount are limited to again are 5 yen (as for the green echo 2 yen) cheap from heavy user (application use and the contribution use such as prizes to a reader's column, audience, listener participation type broadcast of the magazine are thought about mainly) purchasing it in a part in large quantities, the collector (collector) existing more.
Condition of the use (advertisement)
- Postcard with the lotteries such as a postcard with target - normal government-printed postcard and New Year's present, the summer letter postal card
- In the case of number of publication - whole country version, the out-of-town edition (metropolis and districts unit) accepts the associate whole country version (the plural metropolis and districts and thing to publish on an area) from 50,000 pieces or more more than 3 million pieces more than 7 million pieces. But it becomes higher than 1 million pieces of out-of-town editions more than 7 million pieces of associate whole country versions more than 20 million pieces of national versions when it is with a lottery.
- Less than a one-third (in the case of with lottery, I assume it less than a one-third including the part of the lottery) of the advertising space - postcard lower berth.
There were many national versions by the major prominent firm of the part of Tokyo Stock Exchange presentation class, too, but most are the out-of-town editions of 50,000 pieces of smallest lot released in the outskirts area where the advertiser is located and accelerate acquisition shortage after so-called bubble burst in the after 1990s early (it is not released at all in Okinawa in particular in 2004, and it is said that there was not the sale of 2005).
Depending on the branch office of the Japanese postal company, I did not seem to reclaim the sponsor of the echo postcard positively, and a lot of local government relations have released the sponsor by postal savings and the advertisement of the relative such as the postal life insurance mainly in the government management times. In others a private university, a public service corporation, a local medium and small-sized business. There is Oriental Land running Tokyo Disneyland by the results of 2005 in the major company, but remains in 50,000 pieces of smallest publication in Urayasu-shi, Funabashi-shi, Ichikawa-shi around the facilities.
Brief career history
- The release of two kinds of July 7 - whole country versions is the first (1981) for 1,981 years. There was not the name "echo postcard" at first and was released as "the postcard with the advertisement".
- A nickname is invited public participation for and, after the sale of the advertisement postcard of the first mentioned above, is decided on "an echo postcard".
Allied item
Outside link
- Japanese mail, echo postcard
- Stamp, postcard (I click "an echo postcard" from here)
- An echo postcard database "broadleaf tree"
- Echo postcard club
- Forest of the しまりすの echo postcard
- ECHOSCAPE
- Hall of the echo postcard
This article is taken from the Japanese Wikipedia Echo postcard
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